Our Story
Born in Newcastle. Made for Australia.
SUBVERT started with two young guys and one problem. Newcastle didn't have the streetwear we wanted to wear. So we stopped waiting for someone else to make it.
Two years for one drop.
Our first drop took two years. Testing endless fabrics, sending samples back and reworking designs countless times until they were right. Heavyweight blanks. The largest embroidery peices we have ever seen, Nothing cracks, nothing peels, nothing fades.
We could have launched sooner. We didn't want to put out something we wouldn't wear ourselves.
Alt. Heavy. Local.
We're a small, local business, and we're proud of it. Every piece is built for the people who've been looking for something different in Newcastle and couldn't find it.
We're always chasing better: better fabric, better fits, better drops.
This is just the start and there is so much more to come.
Built to be worn to death.
— SUBVERT